Marketing & lead generation · Newport Beach, CA
Most of your leads go cold in the first five minutes.
Pareto Growth, LLC runs the paid ad campaigns that put homeowners in front of your sales team, then builds the CRM that follows up with them fast. Not a lead list, not a directory. Campaigns built for your company, in your service area, with the automation behind them so nothing sits in an inbox until Tuesday.
What we do
Three parts of the same system.
Most companies buy these separately from three different vendors and then spend their week playing telephone between them. We run all of it.
Paid campaign management
We build and run your Facebook and Instagram campaigns. Creative, targeting, offer testing, budget. You get homeowners in your service area who raised their hand, and a straight answer every month on what the spend actually produced.
CRM & automation buildout
Pipelines, workflows, speed to lead. A new lead gets an automated text inside of a minute instead of an hour, and the follow-up keeps running for weeks instead of dying after one voicemail nobody returned.
Performance programs
In some markets we'll work on a per-lead or per-appointment basis instead of a monthly retainer. It depends on the vertical and the volume, so ask and we'll tell you straight whether it makes sense for you.
Who it's for
Home services companies that sell at the kitchen table.
Roofing, HVAC, solar, windows, remodeling, plumbing. Anywhere the job is worth a few thousand dollars and the homeowner needs a real conversation before they buy.
- You're already spending on ads every month and can't tell which part of it is working.
- Leads come in and sit for hours before anyone picks up the phone.
- You pay for a CRM that nobody on the team actually opens.
- Your reps are chasing bad leads and you're losing good ones to the competitor who called first.
- You want more volume but you're not ready to hire a full-time marketing person.
Approach
I sell residential solar for a living. I know the difference between a real lead and a form fill that was never going to close, bc I'm the one who drives out to the appointment.
That's the standard I build campaigns to. Pareto Growth is named for the 80/20 rule, and the whole job is figuring out which small piece of your marketing is producing most of your result and then putting the money there. Everything runs through one CRM so you can see every lead, call and text in one place. You own the ad account and you own the data, so if we ever stop working together you keep all of it. No long contracts.
Get in touch
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Phone
Office
14 Aries Ct
Newport Beach, CA 92663